How It All Began: The Priceabuse.com Journey
What if you could enjoy high-quality perfumes and personal care products without breaking the bank?
That was the question that inspired chemist-turned-entrepreneur Raymond Lim nearly 26 years ago. Frustrated by the high prices of everyday products, Mr. Lim set out to create something different products that offered premium quality at affordable prices.
This journey began 26 years ago, built on a foundation of passion and dedication to creating high-quality personal care and fragrance products. Officially registered in 2004, our company continues to uphold the same commitment to excellence and innovation that started it all.
“I looked around and realized that many everyday products were being sold at exorbitant prices,” Mr. Lim recalls. “I wanted to make a difference offering the same quality at much lower prices without cutting corners. Since I was fascinated by how prices were being ‘abused,’ I decided to name my company Priceabuse.com Sdn. Bhd.”
What began as a personal mission to challenge industry norms has now grown into a trusted brand, renowned for its commitment to innovation, quality, and affordability.
Our Mission
At Priceabuse.com, our mission is simple: create high-quality personal care products at prices everyone can afford. We believe everyone deserves the joy of owning something good without paying a premium. Guided by our principles, we continue to innovate and expand, making affordable quality a reality for customers worldwide.
Our Vision
To redefine the personal care industry by proving that premium quality products need not come with premium prices. We strive to deliver innovative, high-quality, and affordable personal care solutions that bring joy, confidence, and value to every customer worldwide.
Who We Are
Founded in 1999, Priceabuse.com Sdn Bhd has expanded into a leading name in the personal care industry, proudly managing over 1,500 products distributed across more than 20 countries worldwide. With a strong network of professionals in Japan, the United States, and Malaysia, our dedicated team of over 100 experienced employees works collaboratively to uphold the company’s founding values.
We are ISO 9001:2008 certified, involved in manufacturing, marketing, and exporting quality personal care and fast-moving consumer products. Our manufacturing arm, Earth Nature Biotech Sdn. Bhd., is GMP and Halal compliant, operating responsibly and with respect for the environment.
Our motto and vision, “Good Things Need Not Be Expensive” and “Highest Possible Quality at the Lowest Possible Price,” reflect our core belief: delivering more value for less.
What We Do
Priceabuse.com has become one of the largest designer perfume marketers and manufacturers in Asia, with a portfolio of over 1,000 personal care products and an average of 100 new launches yearly.
Our brands include Episode New York • Ascania • Zen Natural • Zen Aromatherapy • Aromakids • Perfume Generics • Sumaiyyah • Aveline • Peppergene • Maxifresh • Trust Nature • Gingen • Kiss my feet all reflecting our commitment to premium quality at accessible prices.
